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The App Poverty Line

Posted by Friedrick on March 26, 2013 in Great Articles, Mobile Apps

Pratik Patel Posted on March 15, 2013

 

According the Developer Economics 2012 survey – out of three app developers, only one can actually afford to live off the revenue from their apps, the rest have to depend on other sources of income to put food on the table. This puts two thirds of developers out there, below the app poverty line. The big question that remains to be answered is if those two thirds can ever go above this app poverty line.

The App Poverty Line

Corporate Clients
Developers that create specific apps for specific clients especially in the corporate sector stand a better chance to go above the poverty line. An example here would be to create an app for a bank. Once a bank has hired you, income is secured and therefore a bigger platform to perfect their app to their specifications without worrying about putting food on the table. The advantage with this is that there will obviously be ongoing maintenance and upgrades of the app. This could easily turn into a multiple year retainer contract for the developer and his team. Apps can be for internal communication with their employees or for their clients. Again herein lies an opportunity to create more than one app for one client.

Having established credibility in such a way it becomes easier for such developers to approach other potential clients such as hospitals, universities, and so on. Creation of an app without a market that could result in loses is immediately taken away.

An understanding of how these clients work and what a developer can offer them to promote engagement with their clients or internally with their employees is what will get the developers through the door.

Targeting Countries
Africa doesn’t have a lot of smartphones penetration but this is one part of the world where ICT is leapfrogging most stages that developed countries have gone through. Most business is now happening on mobile gadgets.

Identifying the most pressing needs of the people in some of these countries or other parts of the world such as China and South America, can help developers create apps that might in the first few years not make a lot of money but in the long run make millions.

This stretches the developers to do massive research that could result in months and months of developing the app and this is not a bad thing. More time means more time to test, improve and deliver a high quality app that’s hard to resist.

Store Platforms
This really is a tough one. The store that a developer takes their app to determines how likely its price is to be accepted or rejected. People that are used to purchasing Louis Vuitton products will most likely buy Louis Vuitton food range should they ever produce one; because they can relate to the brand – they have always trusted the brand and believe in it. The same applies for app stores. It is a fact that Apple consumers are the least price sensitive people when it comes to purchasing any products sold under the Apple umbrella. This tends to result in apps being sold at a higher price on the Apple app store. This doesn’t mean the app won’t sell much on other stores, otherwise there wouldn’t be any but it helps as a guiding tool for a developer depending on the category and price of their app.

Repetition
The only other way for developers to go above the app poverty line is through repetition. This entails creating a great app, rigorous testing, marketing and more marketing and then repeating the process again and again, at a fast pace like any other business until the brand awareness in the market starts turning into revenue.

 

http://theappentrepreneur.com/the-app-poverty-line-going-above-it?goback=.gde_1886266_member_223164357

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Making money in mobile apps isn’t easy: Majority of app developers are moonlighters.

Posted by Friedrick on March 19, 2013 in Great Articles, Mobile Apps

April 16, 2012 | By Peggy Albright   Mobile applications have a central place in the wireless industry but despite their pivotal role, most developers who create these apps find it very difficult to succeed in this business and even harder to make money at it. The challenges gained new context last week when Evans [...]

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App crashes are the No. 1 consumer complaint

Posted by Friedrick on March 19, 2013 in Mobile Apps

A report from Compuware shows apps winning out over mobile websites, but the bar is being set higher than ever March 15, 2013 | By Shane Schick Forget the three strikes rule: 79 percent of mobile users are only willing to retry an app that doesn’t load properly two times or fewer, according to a [...]

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Games, social networking dominate 79% of consumers’ total app time

Posted by Friedrick on March 12, 2013 in Great Articles, Mobile Apps

March 11, 2013 | By Shane Schick As goes Facebook (NASDAQ:FB), so goes the growth of the broader mobile app industry, according to a recent report from Flurry. “Consumers spend nearly half their time using games and a third in social networking apps,” Flurry said. “Further, considering that Flurry does not track Facebook usage, the [...]

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80% of mobile subscribers will be in developing world by 2017

Posted by Friedrick on March 11, 2013 in Great Articles, Mobile Apps

March 10, 2013 | By Fred Donovan A full 80 percent of mobile subscribers will be in developing countries by 2017, according to a prediction by Strategy Analytics. Mobile subscriptions are projected to increase at a 7.5 percent compound annual growth rate in developing countries, much faster the 2.8 percent CAGR in the developed world. [...]

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Mobile App Launch Checklist

Posted by Friedrick on March 7, 2013 in Great Articles, Mobile Apps

Pratik Patel Posted on March 5, 2013 in Tips & Tricks Leave a comment Today’s digital life has resulted in more than million downloads of thousands and thousands of apps. Sometimes looking at the number of apps, it’s easy to assume that apps aren’t that hard to create. Coming up with an idea for app [...]

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The App Discovery Challenge

Posted by Friedrick on March 7, 2013 in Mobile Apps

by Pratik Patel Posted on March 2, 2013 It isn’t easy to weed out your app from the plethora of apps available. After all, there are hundreds of thousands of Apps on different app stores. If you consider that there are apps for iOS, Android, Blackberry, Windows and other app stores, you would realize how [...]

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Understanding Mobile App Economy

Posted by Friedrick on March 7, 2013 in Mobile Apps

Pratik Kanada Posted on March 4, 2013 in News Leave a comment Most apps that were on the market first were created for fun. Within a few weeks, clever developers realized that there was an opportunity to create apps that could be of value in the business setting. Direct consumer engagement could now be taken [...]

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Samsung passes Apple in smart connected device race!

Posted by Friedrick on February 22, 2013 in Great Articles, Mobile Apps

iPhone 5, iPad Mini sales help Apple maintain close second February 22, 2013 | By Fred Donovan Samsung raced past Apple (NASDAQ: AAPL) to take the pole position in the 2012 smart connected device market, which includes PCs, smartphones and tablets, according to the latest stats from IDC. Fueled by smartphone sales, Samsung shipped 250 [...]

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Does My Business Really Need A Mobile App?

Posted by Friedrick on February 22, 2013 in Great Articles, Mobile Apps

by: Pratik Patel on February 1, 2013 Does My Business Really Need A Mobile App? A growing business needs publicity. It needs to imprint its value in the minds of its potential customers. How does one do that in today’s world with an ever-growing competition and the bombardment of adverts and messages that people receive [...]

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How Much Does an App Cost?

Posted by Friedrick on February 21, 2013 in Great Articles, Mobile Apps

Short Answer: About as Much as a car.   How much does an app cost? It costs about as much as a car does, it just depends on what you want. “I just want an app and I want it to work” = 1994 Honda Civic = $1-5K. You just want a simple app. Nothing fancy, [...]

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Android, iOS shatter 90% worldwide smartphone share in Q4.

Posted by Friedrick on February 14, 2013 in Great Articles

February 14, 2013 | By Jason Ankeny Google’s (NASDAQ:GOOG) Android and Apple’s (NASDAQ:AAPL) iOS combined to power 91.1 percent of all 227.8 million smartphones shipped during the fourth quarter of 2012, market intelligence firm IDC reports. Google’s Android smartphone manufacturing partners and Apple shipped a cumulative 207.6 million units worldwide during the final three months [...]

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20 Stats Every Global Social Media Marketer Should Know

Posted by Friedrick on February 12, 2013 in Great Articles

“Social media is a lot like sex. Everyone talks about it. Everyone wants to do it. Nobody knows how.” That’s a quote from our recent Social Media is a Lot Like Sex deck, and we think that sentiment rings particularly true for companies trying to implement a global social media strategy. I mean, at any [...]

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Zynga counts 72M mobile users, plans to take ‘FarmVille 2′ mobile

Posted by Friedrick on February 6, 2013 in Mobile Apps

February 5, 2013 | By Mike Dano Zynga (NASDAQ:ZNGA) said it now counts 72 million mobile users out of a total of 298 million monthly average users. The company also said it plans to bring its new FarmVille 2 game to the mobile realm this year. Interestingly, Zynga CEO Mark Pincus said the company is [...]

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Mobile advertising market to grow 400%, but ‘correction’ needed in inventory

Posted by Friedrick on February 5, 2013 in Mobile Apps

Report suggests imbalance in supply and demand is driving down prices February 1, 2013 | By Shane Schick Stamford, Conn.-based Gartner said worldwide mobile advertising revenue is set to reach $11.4 billion this year, with overall growth between 2011 and 2016 reaching 400 percent. However, the current economics of mobile advertising is such that, if [...]

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Developers need to pay attention to wearable devices, big data and AI-integrated tools

Posted by Friedrick on February 5, 2013 in Great Articles

February 1, 2013 | By Lars Hard Mobile technology has come a long way in the past few years. This age of faster digital information and sensory overload has encouraged tech functionality to become more and more essential. We’re turning into a world that uses apps to solve our problems and as a solution for [...]

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Why Twitter bought Crashlytics

Posted by Friedrick on February 5, 2013 in Great Articles

February 5, 2013 | By Shane Schick When most people experience the famous Twitter Fail Whale, they grimace and come back later. When a similar performance issue occurs on the average mobile app, however, consumers may be much more likely to drift away forever. That’s what made Crashlytics so potentially valuable to app developers, and [...]

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Google Play adding ‘new forms of payment,’ shuffles developer payouts

Posted by Friedrick on February 5, 2013 in Mobile Apps

February 5, 2013 | By Jason Ankeny Google (NASDAQ:GOOG) is revamping its payout schedule for Android application developer partners, stating the change is designed to accommodate new Play storefront payment options. According to a Google email sent to Android developers, Play payouts are shifting from two days after the end of each month to 15 [...]

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Amazon launching ‘Coins,’ virtual currency for Kindle Fire apps, games

Posted by Friedrick on February 5, 2013 in Great Articles

February 5, 2013 | By Jason Ankeny Amazon (NASDAQ:AMZN) is introducing Coins, a new virtual currency designed to drive purchases of Kindle Fire-optimized applications, games and in-app goods available from its Appstore for Android. Officially launching this May, Amazon Coins will co-exist alongside Appstore for Android credit card purchase options billed to the customer’s Amazon [...]

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Posted by Friedrick on February 5, 2013 in Mobile Apps

February 5, 2013 | By Jason Ankeny The hacker collective called Evad3rs has released its long-awaited Evasi0n jailbreak for devices running Apple’s (NASDAQ:AAPL) iOS 6 or 6.1, enabling consumers to liberate their iPhones and iPads from the strict guidelines governing the iOS ecosystem. Jailbreaking is a legal but warranty-voiding process that allows consumers to run [...]

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45 Million Windows Phone and 20 Million BlackBerry Smartphones in Active Use at Year-end

Posted by Friedrick on February 1, 2013 in Mobile Apps

The global installed base of smartphones will total 1.4 billion by the end of 2013, according to the latest forecasts from ABI Research. Of this base, 57% will run on Android and 21% on iOS. Meanwhile, there will be 268 million tablets in active use, with 62% of them built on iOS and 28% on [...]

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Android generates 64% of all mobile game ad impressions

Posted by Friedrick on February 1, 2013 in Games, Mobile Apps

The way consumers interact with gaming content has fundamentally changed over the last 5 years, and mobile devices have emerged as the leading platform where consumers look to discover and play new games. Major incumbent videogame publishers like EA, Capcom and Activision have invested heavily to bring their major franchise hits to mobile, and new [...]

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Study: Facebook app reaches 70% penetration on iPhone

Posted by Friedrick on January 31, 2013 in Mobile Apps

January 7, 2013 | By Jason Ankeny   Facebook’s (NASDAQ:FB) mobile social networking application is installed on 70 percent of all smartphones running Apple’s (NASDAQ:AAPL) iOS but just 40 percent of devices powered by Google’s (NASDAQ:GOOG) Android, according to data from Enders Analysis’ Benedict Evans. Android accounts for 16 percent of Facebook users, ahead of [...]

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Facebook: Mobile users outnumber Web users

Posted by Friedrick on January 31, 2013 in Mobile Apps

January 30, 2013 | By Sandhya Raman Facebook (NASDAQ:FB) bounced back from a quarter hampered by shortcomings in mobile with some promising statistics about its users. Most notably, its mobile monthly active users skyrocketed 57 percent year-over-year to 680 million at the end of 2012. Facebook’s mobile presence has expanded so much that the company now [...]

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Android, iOS power record-high 92% of smartphone shipments in Q4

Posted by Friedrick on January 28, 2013 in Mobile Apps

January 28, 2013 | By Jason Ankeny   Worldwide smartphone shipments increased 38 percent annually in the fourth quarter of 2012 to 217 million units, fueled by surging demand for devices running Google’s (NASDAQ:GOOG) Android and Apple’s (NASDAQ:AAPL) iOS, research firm Strategy Analytics reports. Manufacturers shipped an estimated 152.1 million Android phones during the final [...]

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Apple’s iOS developer payouts exceed $7B, downloads top 40B

Posted by Friedrick on January 23, 2013 in Mobile Apps

January 7, 2013 | By Jason Ankeny Apple (NASDAQ:AAPL) announced it has paid out more than $7 billion to its iOS developer partners. Among the App Store’s most notable success stories, Imangi Studios reports downloads of its bestselling Temple Run surpassed 75 million in 2012, while game developers Backflip Studios and Supercell raked in more [...]

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Ever wondered what keywords your App competitors are using?

Posted by Friedrick on January 23, 2013 in Mobile Apps

Check out AppStoreRankings.net Simply enter an App’s name and you will see all the keywords they show up for. Research keywords related to your app and generate new keyword ideas to catapult your app’s ranking!

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5 Easily Avoidable Mistakes Big Companies Make with Their iOS Apps

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

An opinion piece by Luke Carlson and Ryan Stecher Despite having large budgets, many big companies make similar patterns of blunders with their iOS apps, harming their ratings and rankings. As part of our work at Appboy, Ryan Stecher and I tracked and analyzed iOS apps created by companies on Interbrand’s Top Brands and top [...]

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2 Must Have Tools to Help with App Marketing Success

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

App-Promo reveals the two common success metrics that are used in App Marketing are downloads and chart placement. Here are two FREE tools that you can use to help measure these metrics for your app when marketing. A big part of marketing any product is gathering, analyzing, assessing and learning from the data that is [...]

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How to market your app and make your customers find your app?

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

Mobile space is exploding with apps every day. If you are an entrepreneur with a great idea for a mobile app or an IT Director of a Fortune500, one question they are asking is what should be their mobile strategy? Yes, strategy for mobile app and monetization is the elusive question asked by lot of [...]

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Avoiding Negative App Store Reviews with Appboy

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

We recently heard a great story from one of the early adopters of the Appboy SDK. He’s been using Appboy to integrate an RSS feed into his app, monitor analytics and manage user feedback. When Daylight Savings Time switched over a few weeks ago, his application became completely unusable. However, using Appboy, he told his [...]

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Screenshots Sell Your App

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

App-Promo lays out 3 things you should be considering when creating your screenshots to ensure you are representing your app in the best way possible to help it gain downloads. In this series we are focused on better positioning your app within the app store environment to increase the saleability and discovery of your app [...]

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Texting is THE Way Kids Communicate

Posted by Friedrick on January 22, 2013 in Great Articles

If you let your kids use cell phones (which according to a new survey, somewhere between 60 to 90 percent of you do, depending on your child’s age), you’ve definitely noticed how communication has moved from talking on the phone to texting. According to new research from the Pew Internet & American Life Project, 63 [...]

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Trends In Digital Gaming: Free-to-Play, Social, and Mobile Games

Posted by Friedrick on January 22, 2013 in Great Articles

A whitepaper discussing the rising trend of free game download and usage. Original Source WHT_parksassociates_trends-in-digital-gaming-free_022012.pdf

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Why are people so excited about Android development?

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

In today’s Kinvey eBook, titled “How to Make an App: Android Edition,” our guest author writes:  “We are living in the Post-PC era.” That sentence — in quotes — comes up over 14,000 times in a Google search. So what are so many people writing about? They are writing about a time when many computing [...]

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10 inbound marketing tips for mobile apps

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

Apptentive discusses how to utilize inbound marketing as a means of getting your first coverage and downloads. Every mobile app developer can take several simple steps (10, in fact) to increase their inbound marketing efforts for their apps. With over a million apps available today and the growth accelerating, it’s natural for mobile app developers [...]

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App Store Optimization in 3 easy steps

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

Every day I speak with app marketers working hard trying to succeed at app marketing and app store optimization. Lots of patterns have emerged from these conversations, but the biggest one is general confusion about what makes up app store optimization. It’s a murky topic with lots of variations and subsections, but I’ve found that [...]

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How we spend time

Posted by Friedrick on January 22, 2013 in Great Articles

Internet use has more than quadrupled in the last eight years according to a study by EricssonConsumerLab. The Infographs below show that even as we spend more and more time surfing the net with our laptops, smartphones and tablets we still spend a lot of time with family and friends. And with a lot of [...]

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5 MORE Alternatives to the Google Play Store to Increase App Downloads

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

Earlier in September, we posted about app stores other than Google Play that developers can use to increase app downloads.  That post has proven to be so popular, that we wanted to continue the list! Since that post, Google Play has started to exert even more control over their app ecosystem.  This has even the [...]

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Android vs iOS the battle of the Apps!

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

There has been a lot of talk about these two platforms and the competitive advantages they both hold. We have Blackberry OS which is perhaps on the way out and Windows 8 which is on the way in. We’re talking about the dominant market holders right now. Google owns the market: According to Gartner, Google [...]

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Windows Phone By The Numbers

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

We hear a lot of thoughts about the future of Windows Phone and whether or not we should support the platform on TapFame. Below is the Windows Phone landscape by the numbers. There are 126,530 Windows Phone Apps (source) Windows phone reached 125,000 apps in 20 months, faster than Android (26 months), slower than iOS [...]

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5 Things to Consider Before Developing Your App

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

So you have an idea that is perfect for a mobile app and are ready to get started. You are full of ideas on design and know exactly what plaforms you want to tackle and want to get into market as soon as possible. Before you jump full feet ahead, locking yourself into the decisions [...]

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Securing Venture Capital for that Next App Development

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

Whether you’re a single app developer looking to increase the size and scale of an upcoming release or the owner of a fledgling app development company, it can be incredibly beneficial to take on some form of venture or other funding in order to grow your business, to hire other employees and more. Let’s take [...]

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Sesame’s Best Practices Guide for Children’s App Development

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

Touch screen technology is revolutionizing interactive digital experiences for children. No longer do our little ones need to wait to learn to navigate a mouse or press keyboard keys in order to access a host of interactive content designed for them. Instead, we see toddlers and preschoolers confidently navigating their parents’ iPhones, iPads, and other [...]

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Who is more social? iOS vs. Android

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

In the never ending war between Android and iOS, each different operating system wins their own respective battles. Android had more handsets, but Apple has more apps. Who will win the battle for most social? Original source

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The Rise of the New App Economy

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

The third report in the series, Developer Economics 2012: The New Mobile App Economy, focuses on five main areas: The redefinition of mobile ecosystems, developer segmentation, revenues vs. costs in the mobile economy, app marketing and distribution, and regional supply vs. demand of apps. For the past three years VisionMobile has surveyed developers around the [...]

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How Long Does it Take to Build a Mobile App?

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

“How long does it take to build a mobile app?” While the question isn’t as timeless as “How many licks does it take to get to the center of a Tootsie Pop?” (spoiler alert: 3481), it is one that’s very dear to our community of mobile app developers. And now we’ve got an answer. 18 [...]

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App Engagement

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

Regardless of a company’s earlier success, thriving in the new mobile app economy depends on engagement and retention. After acquiring users, the real battle to keep and ultimately monetize consumers begins.  In the brave new world of “mobile first,” engagement is the new battleground. This research is a redux to one of Flurry’s most popular [...]

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What Makes The User Install Your App?

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

Using My Virtual Girlfriend Lite by WET Productions Inc. as an example, here’s some helpful advice when looking to optimize your App-Store page for users – less price. We used a total weight of 5 for each variable shown on the Infographic. Screen Shot had the heaviest impact at 4.8 on a users decision to install an [...]

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Mobile Monetizationi: The Basics

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

Many of you have asked about this one… let’s talk about things to look for with a revenue-focused approach to setting up monetization strategies within mobile apps and websites.  This can get really advance and complex when fine tuning the user experience.  Most developer won’t get to an advance stage since it’s a time consuming [...]

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