Study: Facebook app reaches 70% penetration on iPhone

Posted by Friedrick on January 31, 2013 in Mobile Apps

January 7, 2013 | By Jason Ankeny   Facebook’s (NASDAQ:FB) mobile social networking application is installed on 70 percent of all smartphones running Apple’s (NASDAQ:AAPL) iOS but just 40 percent of devices powered by Google’s (NASDAQ:GOOG) Android, according to data from Enders Analysis’ Benedict Evans. Android accounts for 16 percent of Facebook users, ahead of [...]

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Facebook: Mobile users outnumber Web users

Posted by Friedrick on January 31, 2013 in Mobile Apps

January 30, 2013 | By Sandhya Raman Facebook (NASDAQ:FB) bounced back from a quarter hampered by shortcomings in mobile with some promising statistics about its users. Most notably, its mobile monthly active users skyrocketed 57 percent year-over-year to 680 million at the end of 2012. Facebook’s mobile presence has expanded so much that the company now [...]

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Android, iOS power record-high 92% of smartphone shipments in Q4

Posted by Friedrick on January 28, 2013 in Mobile Apps

January 28, 2013 | By Jason Ankeny   Worldwide smartphone shipments increased 38 percent annually in the fourth quarter of 2012 to 217 million units, fueled by surging demand for devices running Google’s (NASDAQ:GOOG) Android and Apple’s (NASDAQ:AAPL) iOS, research firm Strategy Analytics reports. Manufacturers shipped an estimated 152.1 million Android phones during the final [...]

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Apple’s iOS developer payouts exceed $7B, downloads top 40B

Posted by Friedrick on January 23, 2013 in Mobile Apps

January 7, 2013 | By Jason Ankeny Apple (NASDAQ:AAPL) announced it has paid out more than $7 billion to its iOS developer partners. Among the App Store’s most notable success stories, Imangi Studios reports downloads of its bestselling Temple Run surpassed 75 million in 2012, while game developers Backflip Studios and Supercell raked in more [...]

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Ever wondered what keywords your App competitors are using?

Posted by Friedrick on January 23, 2013 in Mobile Apps

Check out AppStoreRankings.net Simply enter an App’s name and you will see all the keywords they show up for. Research keywords related to your app and generate new keyword ideas to catapult your app’s ranking!

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5 Easily Avoidable Mistakes Big Companies Make with Their iOS Apps

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

An opinion piece by Luke Carlson and Ryan Stecher Despite having large budgets, many big companies make similar patterns of blunders with their iOS apps, harming their ratings and rankings. As part of our work at Appboy, Ryan Stecher and I tracked and analyzed iOS apps created by companies on Interbrand’s Top Brands and top [...]

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2 Must Have Tools to Help with App Marketing Success

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

App-Promo reveals the two common success metrics that are used in App Marketing are downloads and chart placement. Here are two FREE tools that you can use to help measure these metrics for your app when marketing. A big part of marketing any product is gathering, analyzing, assessing and learning from the data that is [...]

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How to market your app and make your customers find your app?

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

Mobile space is exploding with apps every day. If you are an entrepreneur with a great idea for a mobile app or an IT Director of a Fortune500, one question they are asking is what should be their mobile strategy? Yes, strategy for mobile app and monetization is the elusive question asked by lot of [...]

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Avoiding Negative App Store Reviews with Appboy

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

We recently heard a great story from one of the early adopters of the Appboy SDK. He’s been using Appboy to integrate an RSS feed into his app, monitor analytics and manage user feedback. When Daylight Savings Time switched over a few weeks ago, his application became completely unusable. However, using Appboy, he told his [...]

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Screenshots Sell Your App

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

App-Promo lays out 3 things you should be considering when creating your screenshots to ensure you are representing your app in the best way possible to help it gain downloads. In this series we are focused on better positioning your app within the app store environment to increase the saleability and discovery of your app [...]

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Texting is THE Way Kids Communicate

Posted by Friedrick on January 22, 2013 in Great Articles

If you let your kids use cell phones (which according to a new survey, somewhere between 60 to 90 percent of you do, depending on your child’s age), you’ve definitely noticed how communication has moved from talking on the phone to texting. According to new research from the Pew Internet & American Life Project, 63 [...]

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Trends In Digital Gaming: Free-to-Play, Social, and Mobile Games

Posted by Friedrick on January 22, 2013 in Great Articles

A whitepaper discussing the rising trend of free game download and usage. Original Source WHT_parksassociates_trends-in-digital-gaming-free_022012.pdf

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Why are people so excited about Android development?

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

In today’s Kinvey eBook, titled “How to Make an App: Android Edition,” our guest author writes:  “We are living in the Post-PC era.” That sentence — in quotes — comes up over 14,000 times in a Google search. So what are so many people writing about? They are writing about a time when many computing [...]

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10 inbound marketing tips for mobile apps

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

Apptentive discusses how to utilize inbound marketing as a means of getting your first coverage and downloads. Every mobile app developer can take several simple steps (10, in fact) to increase their inbound marketing efforts for their apps. With over a million apps available today and the growth accelerating, it’s natural for mobile app developers [...]

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App Store Optimization in 3 easy steps

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

Every day I speak with app marketers working hard trying to succeed at app marketing and app store optimization. Lots of patterns have emerged from these conversations, but the biggest one is general confusion about what makes up app store optimization. It’s a murky topic with lots of variations and subsections, but I’ve found that [...]

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How we spend time

Posted by Friedrick on January 22, 2013 in Great Articles

Internet use has more than quadrupled in the last eight years according to a study by EricssonConsumerLab. The Infographs below show that even as we spend more and more time surfing the net with our laptops, smartphones and tablets we still spend a lot of time with family and friends. And with a lot of [...]

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5 MORE Alternatives to the Google Play Store to Increase App Downloads

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

Earlier in September, we posted about app stores other than Google Play that developers can use to increase app downloads.  That post has proven to be so popular, that we wanted to continue the list! Since that post, Google Play has started to exert even more control over their app ecosystem.  This has even the [...]

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Android vs iOS the battle of the Apps!

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

There has been a lot of talk about these two platforms and the competitive advantages they both hold. We have Blackberry OS which is perhaps on the way out and Windows 8 which is on the way in. We’re talking about the dominant market holders right now. Google owns the market: According to Gartner, Google [...]

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Windows Phone By The Numbers

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

We hear a lot of thoughts about the future of Windows Phone and whether or not we should support the platform on TapFame. Below is the Windows Phone landscape by the numbers. There are 126,530 Windows Phone Apps (source) Windows phone reached 125,000 apps in 20 months, faster than Android (26 months), slower than iOS [...]

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5 Things to Consider Before Developing Your App

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

So you have an idea that is perfect for a mobile app and are ready to get started. You are full of ideas on design and know exactly what plaforms you want to tackle and want to get into market as soon as possible. Before you jump full feet ahead, locking yourself into the decisions [...]

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Securing Venture Capital for that Next App Development

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

Whether you’re a single app developer looking to increase the size and scale of an upcoming release or the owner of a fledgling app development company, it can be incredibly beneficial to take on some form of venture or other funding in order to grow your business, to hire other employees and more. Let’s take [...]

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Sesame’s Best Practices Guide for Children’s App Development

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

Touch screen technology is revolutionizing interactive digital experiences for children. No longer do our little ones need to wait to learn to navigate a mouse or press keyboard keys in order to access a host of interactive content designed for them. Instead, we see toddlers and preschoolers confidently navigating their parents’ iPhones, iPads, and other [...]

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Who is more social? iOS vs. Android

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

In the never ending war between Android and iOS, each different operating system wins their own respective battles. Android had more handsets, but Apple has more apps. Who will win the battle for most social? Original source

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The Rise of the New App Economy

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

The third report in the series, Developer Economics 2012: The New Mobile App Economy, focuses on five main areas: The redefinition of mobile ecosystems, developer segmentation, revenues vs. costs in the mobile economy, app marketing and distribution, and regional supply vs. demand of apps. For the past three years VisionMobile has surveyed developers around the [...]

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How Long Does it Take to Build a Mobile App?

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

“How long does it take to build a mobile app?” While the question isn’t as timeless as “How many licks does it take to get to the center of a Tootsie Pop?” (spoiler alert: 3481), it is one that’s very dear to our community of mobile app developers. And now we’ve got an answer. 18 [...]

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App Engagement

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

Regardless of a company’s earlier success, thriving in the new mobile app economy depends on engagement and retention. After acquiring users, the real battle to keep and ultimately monetize consumers begins.  In the brave new world of “mobile first,” engagement is the new battleground. This research is a redux to one of Flurry’s most popular [...]

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What Makes The User Install Your App?

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

Using My Virtual Girlfriend Lite by WET Productions Inc. as an example, here’s some helpful advice when looking to optimize your App-Store page for users – less price. We used a total weight of 5 for each variable shown on the Infographic. Screen Shot had the heaviest impact at 4.8 on a users decision to install an [...]

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Mobile Monetizationi: The Basics

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

Many of you have asked about this one… let’s talk about things to look for with a revenue-focused approach to setting up monetization strategies within mobile apps and websites.  This can get really advance and complex when fine tuning the user experience.  Most developer won’t get to an advance stage since it’s a time consuming [...]

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Retailers: How To Capitalize on Mobile Shopping Boom

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

Mobile commerce is expected to hit $31 billion by 2016, according to a Forrester Research report. With 2010′s mobile commerce reaching only $6 billion, this is a notable increase that requires all retailers’ attention. To help provide guidance, we’ve compiled four integral steps to help retailers capitalize on this trend. Build a user-friendly mobile site: [...]

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Marketing of the Future: Knowing Who you are and Where you are.

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

It’s already proven that shoppers prefer stores with a mobile app, and that location-based mobile ads are the new hot-ticket for bringing in business.  LBA (Location-Based Advertising) has arrived. Don’t believe me? A recent study by Berg Insight forecasts that location-based ads on mobile phones will drive 28% of all mobile marketing dollars by 2016. [...]

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Mozilla unveils first Firefox OS developer preview phones.

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

January 22, 2013 | By Jason Ankeny Apple’s (NASDAQ:AAPL) iOS powered 51.2 percent of all smartphones sold in the U.S. during the 12 weeks ending Dec. 23, 2012, up from 44.9 percent in the year-ago period, according to new data published by Kantar Worldpanel ComTech. Apple’s fourth-quarter gains translated to market share stagnation for Android: [...]

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US mobile payments to reach $12.8 billion by 2017, says Forrester.

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

January 21, 2013 | By Fred Donovan Mobile payments in the United States are predicted to increase at a 48 percent compound annual growth rate, from $12.8 billion spent in 2012 to $90 billion by 2017, according to the latest research from Forrester. The research firm segments mobile payments into three categories: in-store mobile payments [...]

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The Future of Digital

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

Great slide show on the future of Digital: http://www.businessinsider.com/future-of-digital-slides-2012-11#-1

Smartphones, tablets increase workers’ productivity, survey finds.

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

A majority of knowledge workers believe mobility is important to do their jobs. January 20, 2013 | By Fred Donovan Around 59 percent of knowledge workers said that the use of smartphones and tablets increases their productivity and 27 percent said that working remotely makes work easier, according to an online survey of knowledge workers [...]

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Roger Dickey from Zynga on how to monetize games and apps.

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

Awesome video about what Zynga has learned about monetizing app games on facebook or mobile platforms. Watch the video here: Engagement is the heart of your game Roger Dickey started off his presentation outlining the three R’s of social games: Reach, Retention, and Revenue. Reach is how many people that your game touches, both through [...]

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The ABCs of A/B testing on mobile apps.

Posted by Friedrick on January 17, 2013 in Great Articles, Mobile Apps

Amazon and others offer services to test multiple versions of the same app to consumers. December 18, 2012 | By Shane Schick The key to winning at Wordsplosion, like so many other games, is speed. You are given a five-letter word to guess and are even provided one letter as a head start. If you fail to [...]

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In-app sharing and third-party service integration: There’s a platform for that!

Posted by Friedrick on January 17, 2013 in Great Articles, Mobile Apps

Can a startup help solve developer’s social media coding woes? January 2, 2013 | By Shane Schick If you’re starting 2013 determined to eat better, Farmstand may not be a bad place to start. The iOS app, created by Mostly Brothers, allows consumers to more easily find organic, locally-grown food by locating the nearest farmer’s markets. [...]

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Why the Hackulous, Installous shutdown won’t end iOS app piracy

Posted by Friedrick on January 17, 2013 in Great Articles, Mobile Apps

One of the most popular sites for jailbroken iOS apps has mysteriously shut down, but experts say there will be plenty of others to take its place. January 14, 2013 | By Shane Schick   When Seungoh Ryu said dryly that he was “blessed” with having his app pirated the day after it was first released, [...]

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Mobile games dominate VC investment in November

Posted by Friedrick on January 17, 2013 in Great Articles, Mobile Apps

January 2, 2013 | By Sue Marek It’s no surprise that mobile games are hot investment vehicles for venture capitalists. A recent Canalys report found that 50 percent of U.S. app revenue is generated by just 25 developers, and 24 of those developers are gaming companies. But making money from mobile gaming still remains elusive for [...]

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How Google and mobile search are redefining what we call a successful app

Posted by Friedrick on January 17, 2013 in Great Articles

January 14, 2013 | By Shane Schick Once, we made all our online searches sitting down. Today, I would say I still check Google (NASDAQ:GOOG) primarily from my desktop or laptop, but there’s a big difference when I’m searching on the go, via smartphone. Whereas desktop searches are most often work-related, mobile searches are usually urgent, [...]

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Are you serious about launching an app or not?

Posted by Friedrick on January 17, 2013 in Great Articles

January 8, 2013 | By Shane Schick There will come a day when grey-haired iOS and Android developers will taunt their younger successors about the fact that they had no direction or guidance on the best processes around developing an app, submitting it to app stores, marketing their creations and monetizing them. Until then, the world [...]

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How to find, keep and maximize your iPhone or Android app’s ‘power users’

Posted by Friedrick on January 17, 2013 in Great Articles

Should developers listen to their most engaged customers? January 7, 2013 | By Shane Schick Every successful product has them, and they can go by various names. To some, they are the superfans. To others, they might better be called the die-hards. According to experts in the mobile marketing space, however, app developers should figure [...]

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If ‘Angry Birds’ can become a T-shirt, so could your app

Posted by Friedrick on January 17, 2013 in Great Articles

December 11, 2012 | By Shane Schick I have three children under the age of five, so I should know better than this, but this past weekend I made the most rookie of mistakes: I went into a Toys “R” Us in the middle of a Saturday afternoon. Needless to say, the Christmas chaos had [...]

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A game app developer’s guide to monetization

Posted by Friedrick on January 17, 2013 in Great Articles

Industry experts at the recent Apps World in London share their thoughts on what works October 9, 2012 | By Shane Schick The most popular gaming apps challenge players to chase after pigs and aliens, destroy fruit and even play god. For the developers who make them, there’s an even bigger challenge: finding a path [...]

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Study suggests that charging more for in-app purchases is a winning strategy

Posted by Friedrick on January 17, 2013 in Great Articles

  If you’re going to offer in-app purchases in mobile games, a higher price tag won’t necessarily scare users away, according to a recent research report. W3i, which offers tools for driving in-app purchases, published a study based on data from its claimed 66 million monthly active users across iOS and Android developers that showed [...]

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