What Makes The User Install Your App?

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

Using My Virtual Girlfriend Lite by WET Productions Inc. as an example, here’s some helpful advice when looking to optimize your App-Store page for users – less price.

We used a total weight of 5 for each variable shown on the Infographic. Screen Shot had the heaviest impact at 4.8 on a users decision to install an app. Pictures play a big role in a users decision, a good way to view this is by incorporating pictures of game play. 4.2 for rating was the next highest: it shows that users rely a lot on what others think of an app – get more reviews. The description of the app is what explains the experience.  4 out of 5 for the title: it’s important how you position your title to users. It doesn’t always have to explain the game, but it should give the user an idea of what he’s getting into. Lastly, the icon at 3 out of 5: this is probably lower because a user has already seen the icon, before being led to that page so it is at the bottom of the list. The higher the cost, the more relevant the description.


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