Android vs iOS the battle of the Apps!

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

There has been a lot of talk about these two platforms and the competitive advantages they both hold. We have Blackberry OS which is perhaps on the way out and Windows 8 which is on the way in. We’re talking about the dominant market holders right now.

Google owns the market:
According to Gartner, Google has 64% of the market versus Apple’s 19% of smartphone users. Over the last two years Google has seen substantial growth because of it’s distribution partnerships with the major smartphone manufacturers, this increased distribution capability has played a big role in pushing out high volumes of devices to the masses, while Apple has been slow and methodical in its distribution methods.

Apple Makes more:
Even though Google has more devices out in the market, it happens that Apple makes more from each iOS unit of sale. Why Google doesn’t care… Google’s purpose is having as many people using their devices to build out profiles of each individual and utilizing that as analytics for now and the future.

Why developers will stick with Apple for the next few years:
Because of Apple’s closed distribution system, app developers don’t focus heavily on Android. Apple app developers make generate more revenue… more on In-App-Purchasing, Advertising and everything in between. The close ecosystem plays a big role in this, the quality of users and apps is becoming more important. When a user buys an Apple product, they spend an exceptional amount. For developers, there is more money per user in the app ecosystem compared to Google.

Why Google will be King:
Expect Google to come into stride over the next few years as they begin to curate apps (As we expect they may). The Android eco-system is young but it looks promising. The higher end Android devices will bring more advertisers to the Android platform, devices such as the Galaxy S3, Note and others.

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