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1st Marketing Campaign

Posted by Friedrick on January 22, 2007 in Txtbus

 

A snow storm dumped over 14 inches of snow the first week of school that year, creating a huge demand for Txtbus. Friedrick launched is one-man marketing campaign with three tiers Facebook Advertising – Approximately 1000 clicks to the website.

Friedrick printed and distributed about 50 stickers at the bus stops college students frequently used.

Friedrick talked to students at bus stops and distributed about 500 business cards with Txtbus information.

Ultimately Friedrick had 120 people sign up for automated alerts, and had over 300 people use Txtbus the first week about 1,000 times. He was encouraged by the results, but also discovered many flaws in the system.

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