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Guerilla Marketing

Posted by Friedrick on September 5, 2007 in Txtbus

With over 3,000 customized stickers and 10 cans of spray chalk, the Txtbus team spent their nights putting stickers under desks in classrooms on campus, spraying messages at bus stops and putting stickers on lamp poles and bus stops.  We received orders to Cease and Desist from both the University and RTD.  Unfortunately most of our stickers and chalked were removed within 72 hours.  It was a costly mistake both in cash and time. The team was exhausted from weeks of preparations, late night guerrilla missions and spending days on campus.  Sleep was in one or two hour intervals a few times a day.   We were consuming a Costco sized cases of Red Bull and bags of coffee.

 

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