Hospital Sales Road Trip

Posted by Friedrick on June 1, 2008 in OR PEER

In June 2008, Friedrick hit the road with Theron McCollough in Colorado and Dr. Mike Schweitzer in Montana to meet with decision makers in person. They traveled to hospitals in Colorado and Montana visiting Trinidad, Montrose, Aspen, Grand Junction, Denver, Butte, Billings and Great Falls. Everyone liked the product and could see a use for it in their hospitals, but no matter what the price was, it was a long approval process. The only hospital that purchased quickly was St. James in Butte, Montana. Friedrick and Mike closed the deal in three visits and three months later O.R. PEER was installed and had over 20 procedures customized to the hospital.

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