The App Poverty Line

Posted by Friedrick on March 26, 2013 in Great Articles, Mobile Apps

Pratik Patel Posted on March 15, 2013   According the Developer Economics 2012 survey – out of three app developers, only one can actually afford to live off the revenue from their apps, the rest have to depend on other sources of income to put food on the table. This puts two thirds of developers [...]

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Games, social networking dominate 79% of consumers’ total app time

Posted by Friedrick on March 12, 2013 in Great Articles, Mobile Apps

March 11, 2013 | By Shane Schick As goes Facebook (NASDAQ:FB), so goes the growth of the broader mobile app industry, according to a recent report from Flurry. “Consumers spend nearly half their time using games and a third in social networking apps,” Flurry said. “Further, considering that Flurry does not track Facebook usage, the [...]

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80% of mobile subscribers will be in developing world by 2017

Posted by Friedrick on March 11, 2013 in Great Articles, Mobile Apps

March 10, 2013 | By Fred Donovan A full 80 percent of mobile subscribers will be in developing countries by 2017, according to a prediction by Strategy Analytics. Mobile subscriptions are projected to increase at a 7.5 percent compound annual growth rate in developing countries, much faster the 2.8 percent CAGR in the developed world. [...]

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Mobile App Launch Checklist

Posted by Friedrick on March 7, 2013 in Great Articles, Mobile Apps

Pratik Patel Posted on March 5, 2013 in Tips & Tricks Leave a comment Today’s digital life has resulted in more than million downloads of thousands and thousands of apps. Sometimes looking at the number of apps, it’s easy to assume that apps aren’t that hard to create. Coming up with an idea for app [...]

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The App Discovery Challenge

Posted by Friedrick on March 7, 2013 in Mobile Apps

by Pratik Patel Posted on March 2, 2013 It isn’t easy to weed out your app from the plethora of apps available. After all, there are hundreds of thousands of Apps on different app stores. If you consider that there are apps for iOS, Android, Blackberry, Windows and other app stores, you would realize how [...]

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Understanding Mobile App Economy

Posted by Friedrick on March 7, 2013 in Mobile Apps

Pratik Kanada Posted on March 4, 2013 in News Leave a comment Most apps that were on the market first were created for fun. Within a few weeks, clever developers realized that there was an opportunity to create apps that could be of value in the business setting. Direct consumer engagement could now be taken [...]

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Samsung passes Apple in smart connected device race!

Posted by Friedrick on February 22, 2013 in Great Articles, Mobile Apps

iPhone 5, iPad Mini sales help Apple maintain close second February 22, 2013 | By Fred Donovan Samsung raced past Apple (NASDAQ: AAPL) to take the pole position in the 2012 smart connected device market, which includes PCs, smartphones and tablets, according to the latest stats from IDC. Fueled by smartphone sales, Samsung shipped 250 [...]

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Does My Business Really Need A Mobile App?

Posted by Friedrick on February 22, 2013 in Great Articles, Mobile Apps

by: Pratik Patel on February 1, 2013 Does My Business Really Need A Mobile App? A growing business needs publicity. It needs to imprint its value in the minds of its potential customers. How does one do that in today’s world with an ever-growing competition and the bombardment of adverts and messages that people receive [...]

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How Much Does an App Cost?

Posted by Friedrick on February 21, 2013 in Great Articles, Mobile Apps

Short Answer: About as Much as a car.   How much does an app cost? It costs about as much as a car does, it just depends on what you want. “I just want an app and I want it to work” = 1994 Honda Civic = $1-5K. You just want a simple app. Nothing fancy, [...]

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Android, iOS shatter 90% worldwide smartphone share in Q4.

Posted by Friedrick on February 14, 2013 in Great Articles

February 14, 2013 | By Jason Ankeny Google’s (NASDAQ:GOOG) Android and Apple’s (NASDAQ:AAPL) iOS combined to power 91.1 percent of all 227.8 million smartphones shipped during the fourth quarter of 2012, market intelligence firm IDC reports. Google’s Android smartphone manufacturing partners and Apple shipped a cumulative 207.6 million units worldwide during the final three months [...]

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Mobile advertising market to grow 400%, but ‘correction’ needed in inventory

Posted by Friedrick on February 5, 2013 in Mobile Apps

Report suggests imbalance in supply and demand is driving down prices February 1, 2013 | By Shane Schick Stamford, Conn.-based Gartner said worldwide mobile advertising revenue is set to reach $11.4 billion this year, with overall growth between 2011 and 2016 reaching 400 percent. However, the current economics of mobile advertising is such that, if [...]

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Google Play adding ‘new forms of payment,’ shuffles developer payouts

Posted by Friedrick on February 5, 2013 in Mobile Apps

February 5, 2013 | By Jason Ankeny Google (NASDAQ:GOOG) is revamping its payout schedule for Android application developer partners, stating the change is designed to accommodate new Play storefront payment options. According to a Google email sent to Android developers, Play payouts are shifting from two days after the end of each month to 15 [...]

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Amazon launching ‘Coins,’ virtual currency for Kindle Fire apps, games

Posted by Friedrick on February 5, 2013 in Great Articles

February 5, 2013 | By Jason Ankeny Amazon (NASDAQ:AMZN) is introducing Coins, a new virtual currency designed to drive purchases of Kindle Fire-optimized applications, games and in-app goods available from its Appstore for Android. Officially launching this May, Amazon Coins will co-exist alongside Appstore for Android credit card purchase options billed to the customer’s Amazon [...]

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Android generates 64% of all mobile game ad impressions

Posted by Friedrick on February 1, 2013 in Games, Mobile Apps

The way consumers interact with gaming content has fundamentally changed over the last 5 years, and mobile devices have emerged as the leading platform where consumers look to discover and play new games. Major incumbent videogame publishers like EA, Capcom and Activision have invested heavily to bring their major franchise hits to mobile, and new [...]

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Study: Facebook app reaches 70% penetration on iPhone

Posted by Friedrick on January 31, 2013 in Mobile Apps

January 7, 2013 | By Jason Ankeny   Facebook’s (NASDAQ:FB) mobile social networking application is installed on 70 percent of all smartphones running Apple’s (NASDAQ:AAPL) iOS but just 40 percent of devices powered by Google’s (NASDAQ:GOOG) Android, according to data from Enders Analysis’ Benedict Evans. Android accounts for 16 percent of Facebook users, ahead of [...]

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Android, iOS power record-high 92% of smartphone shipments in Q4

Posted by Friedrick on January 28, 2013 in Mobile Apps

January 28, 2013 | By Jason Ankeny   Worldwide smartphone shipments increased 38 percent annually in the fourth quarter of 2012 to 217 million units, fueled by surging demand for devices running Google’s (NASDAQ:GOOG) Android and Apple’s (NASDAQ:AAPL) iOS, research firm Strategy Analytics reports. Manufacturers shipped an estimated 152.1 million Android phones during the final [...]

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5 Easily Avoidable Mistakes Big Companies Make with Their iOS Apps

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

An opinion piece by Luke Carlson and Ryan Stecher Despite having large budgets, many big companies make similar patterns of blunders with their iOS apps, harming their ratings and rankings. As part of our work at Appboy, Ryan Stecher and I tracked and analyzed iOS apps created by companies on Interbrand’s Top Brands and top [...]

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How to market your app and make your customers find your app?

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

Mobile space is exploding with apps every day. If you are an entrepreneur with a great idea for a mobile app or an IT Director of a Fortune500, one question they are asking is what should be their mobile strategy? Yes, strategy for mobile app and monetization is the elusive question asked by lot of [...]

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Avoiding Negative App Store Reviews with Appboy

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

We recently heard a great story from one of the early adopters of the Appboy SDK. He’s been using Appboy to integrate an RSS feed into his app, monitor analytics and manage user feedback. When Daylight Savings Time switched over a few weeks ago, his application became completely unusable. However, using Appboy, he told his [...]

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Screenshots Sell Your App

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

App-Promo lays out 3 things you should be considering when creating your screenshots to ensure you are representing your app in the best way possible to help it gain downloads. In this series we are focused on better positioning your app within the app store environment to increase the saleability and discovery of your app [...]

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Why are people so excited about Android development?

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

In today’s Kinvey eBook, titled “How to Make an App: Android Edition,” our guest author writes:  “We are living in the Post-PC era.” That sentence — in quotes — comes up over 14,000 times in a Google search. So what are so many people writing about? They are writing about a time when many computing [...]

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App Store Optimization in 3 easy steps

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

Every day I speak with app marketers working hard trying to succeed at app marketing and app store optimization. Lots of patterns have emerged from these conversations, but the biggest one is general confusion about what makes up app store optimization. It’s a murky topic with lots of variations and subsections, but I’ve found that [...]

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5 MORE Alternatives to the Google Play Store to Increase App Downloads

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

Earlier in September, we posted about app stores other than Google Play that developers can use to increase app downloads.  That post has proven to be so popular, that we wanted to continue the list! Since that post, Google Play has started to exert even more control over their app ecosystem.  This has even the [...]

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Android vs iOS the battle of the Apps!

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

There has been a lot of talk about these two platforms and the competitive advantages they both hold. We have Blackberry OS which is perhaps on the way out and Windows 8 which is on the way in. We’re talking about the dominant market holders right now. Google owns the market: According to Gartner, Google [...]

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Who is more social? iOS vs. Android

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

In the never ending war between Android and iOS, each different operating system wins their own respective battles. Android had more handsets, but Apple has more apps. Who will win the battle for most social? Original source

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How Long Does it Take to Build a Mobile App?

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

“How long does it take to build a mobile app?” While the question isn’t as timeless as “How many licks does it take to get to the center of a Tootsie Pop?” (spoiler alert: 3481), it is one that’s very dear to our community of mobile app developers. And now we’ve got an answer. 18 [...]

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What Makes The User Install Your App?

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

Using My Virtual Girlfriend Lite by WET Productions Inc. as an example, here’s some helpful advice when looking to optimize your App-Store page for users – less price. We used a total weight of 5 for each variable shown on the Infographic. Screen Shot had the heaviest impact at 4.8 on a users decision to install an [...]

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How to find, keep and maximize your iPhone or Android app’s ‘power users’

Posted by Friedrick on January 17, 2013 in Great Articles

Should developers listen to their most engaged customers? January 7, 2013 | By Shane Schick Every successful product has them, and they can go by various names. To some, they are the superfans. To others, they might better be called the die-hards. According to experts in the mobile marketing space, however, app developers should figure [...]

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