The App Poverty Line

Posted by Friedrick on March 26, 2013 in Great Articles, Mobile Apps

Pratik Patel Posted on March 15, 2013   According the Developer Economics 2012 survey – out of three app developers, only one can actually afford to live off the revenue from their apps, the rest have to depend on other sources of income to put food on the table. This puts two thirds of developers [...]

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Making money in mobile apps isn’t easy: Majority of app developers are moonlighters.

Posted by Friedrick on March 19, 2013 in Great Articles, Mobile Apps

April 16, 2012 | By Peggy Albright   Mobile applications have a central place in the wireless industry but despite their pivotal role, most developers who create these apps find it very difficult to succeed in this business and even harder to make money at it. The challenges gained new context last week when Evans [...]

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App crashes are the No. 1 consumer complaint

Posted by Friedrick on March 19, 2013 in Mobile Apps

A report from Compuware shows apps winning out over mobile websites, but the bar is being set higher than ever March 15, 2013 | By Shane Schick Forget the three strikes rule: 79 percent of mobile users are only willing to retry an app that doesn’t load properly two times or fewer, according to a [...]

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Games, social networking dominate 79% of consumers’ total app time

Posted by Friedrick on March 12, 2013 in Great Articles, Mobile Apps

March 11, 2013 | By Shane Schick As goes Facebook (NASDAQ:FB), so goes the growth of the broader mobile app industry, according to a recent report from Flurry. “Consumers spend nearly half their time using games and a third in social networking apps,” Flurry said. “Further, considering that Flurry does not track Facebook usage, the [...]

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80% of mobile subscribers will be in developing world by 2017

Posted by Friedrick on March 11, 2013 in Great Articles, Mobile Apps

March 10, 2013 | By Fred Donovan A full 80 percent of mobile subscribers will be in developing countries by 2017, according to a prediction by Strategy Analytics. Mobile subscriptions are projected to increase at a 7.5 percent compound annual growth rate in developing countries, much faster the 2.8 percent CAGR in the developed world. [...]

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Mobile App Launch Checklist

Posted by Friedrick on March 7, 2013 in Great Articles, Mobile Apps

Pratik Patel Posted on March 5, 2013 in Tips & Tricks Leave a comment Today’s digital life has resulted in more than million downloads of thousands and thousands of apps. Sometimes looking at the number of apps, it’s easy to assume that apps aren’t that hard to create. Coming up with an idea for app [...]

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Understanding Mobile App Economy

Posted by Friedrick on March 7, 2013 in Mobile Apps

Pratik Kanada Posted on March 4, 2013 in News Leave a comment Most apps that were on the market first were created for fun. Within a few weeks, clever developers realized that there was an opportunity to create apps that could be of value in the business setting. Direct consumer engagement could now be taken [...]

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Does My Business Really Need A Mobile App?

Posted by Friedrick on February 22, 2013 in Great Articles, Mobile Apps

by: Pratik Patel on February 1, 2013 Does My Business Really Need A Mobile App? A growing business needs publicity. It needs to imprint its value in the minds of its potential customers. How does one do that in today’s world with an ever-growing competition and the bombardment of adverts and messages that people receive [...]

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How Much Does an App Cost?

Posted by Friedrick on February 21, 2013 in Great Articles, Mobile Apps

Short Answer: About as Much as a car.   How much does an app cost? It costs about as much as a car does, it just depends on what you want. “I just want an app and I want it to work” = 1994 Honda Civic = $1-5K. You just want a simple app. Nothing fancy, [...]

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Zynga counts 72M mobile users, plans to take ‘FarmVille 2′ mobile

Posted by Friedrick on February 6, 2013 in Mobile Apps

February 5, 2013 | By Mike Dano Zynga (NASDAQ:ZNGA) said it now counts 72 million mobile users out of a total of 298 million monthly average users. The company also said it plans to bring its new FarmVille 2 game to the mobile realm this year. Interestingly, Zynga CEO Mark Pincus said the company is [...]

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Mobile advertising market to grow 400%, but ‘correction’ needed in inventory

Posted by Friedrick on February 5, 2013 in Mobile Apps

Report suggests imbalance in supply and demand is driving down prices February 1, 2013 | By Shane Schick Stamford, Conn.-based Gartner said worldwide mobile advertising revenue is set to reach $11.4 billion this year, with overall growth between 2011 and 2016 reaching 400 percent. However, the current economics of mobile advertising is such that, if [...]

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Amazon launching ‘Coins,’ virtual currency for Kindle Fire apps, games

Posted by Friedrick on February 5, 2013 in Great Articles

February 5, 2013 | By Jason Ankeny Amazon (NASDAQ:AMZN) is introducing Coins, a new virtual currency designed to drive purchases of Kindle Fire-optimized applications, games and in-app goods available from its Appstore for Android. Officially launching this May, Amazon Coins will co-exist alongside Appstore for Android credit card purchase options billed to the customer’s Amazon [...]

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Posted by Friedrick on February 5, 2013 in Mobile Apps

February 5, 2013 | By Jason Ankeny The hacker collective called Evad3rs has released its long-awaited Evasi0n jailbreak for devices running Apple’s (NASDAQ:AAPL) iOS 6 or 6.1, enabling consumers to liberate their iPhones and iPads from the strict guidelines governing the iOS ecosystem. Jailbreaking is a legal but warranty-voiding process that allows consumers to run [...]

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Android generates 64% of all mobile game ad impressions

Posted by Friedrick on February 1, 2013 in Games, Mobile Apps

The way consumers interact with gaming content has fundamentally changed over the last 5 years, and mobile devices have emerged as the leading platform where consumers look to discover and play new games. Major incumbent videogame publishers like EA, Capcom and Activision have invested heavily to bring their major franchise hits to mobile, and new [...]

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Study: Facebook app reaches 70% penetration on iPhone

Posted by Friedrick on January 31, 2013 in Mobile Apps

January 7, 2013 | By Jason Ankeny   Facebook’s (NASDAQ:FB) mobile social networking application is installed on 70 percent of all smartphones running Apple’s (NASDAQ:AAPL) iOS but just 40 percent of devices powered by Google’s (NASDAQ:GOOG) Android, according to data from Enders Analysis’ Benedict Evans. Android accounts for 16 percent of Facebook users, ahead of [...]

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Facebook: Mobile users outnumber Web users

Posted by Friedrick on January 31, 2013 in Mobile Apps

January 30, 2013 | By Sandhya Raman Facebook (NASDAQ:FB) bounced back from a quarter hampered by shortcomings in mobile with some promising statistics about its users. Most notably, its mobile monthly active users skyrocketed 57 percent year-over-year to 680 million at the end of 2012. Facebook’s mobile presence has expanded so much that the company now [...]

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Android, iOS power record-high 92% of smartphone shipments in Q4

Posted by Friedrick on January 28, 2013 in Mobile Apps

January 28, 2013 | By Jason Ankeny   Worldwide smartphone shipments increased 38 percent annually in the fourth quarter of 2012 to 217 million units, fueled by surging demand for devices running Google’s (NASDAQ:GOOG) Android and Apple’s (NASDAQ:AAPL) iOS, research firm Strategy Analytics reports. Manufacturers shipped an estimated 152.1 million Android phones during the final [...]

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Apple’s iOS developer payouts exceed $7B, downloads top 40B

Posted by Friedrick on January 23, 2013 in Mobile Apps

January 7, 2013 | By Jason Ankeny Apple (NASDAQ:AAPL) announced it has paid out more than $7 billion to its iOS developer partners. Among the App Store’s most notable success stories, Imangi Studios reports downloads of its bestselling Temple Run surpassed 75 million in 2012, while game developers Backflip Studios and Supercell raked in more [...]

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Ever wondered what keywords your App competitors are using?

Posted by Friedrick on January 23, 2013 in Mobile Apps

Check out AppStoreRankings.net Simply enter an App’s name and you will see all the keywords they show up for. Research keywords related to your app and generate new keyword ideas to catapult your app’s ranking!

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5 Easily Avoidable Mistakes Big Companies Make with Their iOS Apps

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

An opinion piece by Luke Carlson and Ryan Stecher Despite having large budgets, many big companies make similar patterns of blunders with their iOS apps, harming their ratings and rankings. As part of our work at Appboy, Ryan Stecher and I tracked and analyzed iOS apps created by companies on Interbrand’s Top Brands and top [...]

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2 Must Have Tools to Help with App Marketing Success

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

App-Promo reveals the two common success metrics that are used in App Marketing are downloads and chart placement. Here are two FREE tools that you can use to help measure these metrics for your app when marketing. A big part of marketing any product is gathering, analyzing, assessing and learning from the data that is [...]

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How to market your app and make your customers find your app?

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

Mobile space is exploding with apps every day. If you are an entrepreneur with a great idea for a mobile app or an IT Director of a Fortune500, one question they are asking is what should be their mobile strategy? Yes, strategy for mobile app and monetization is the elusive question asked by lot of [...]

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Avoiding Negative App Store Reviews with Appboy

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

We recently heard a great story from one of the early adopters of the Appboy SDK. He’s been using Appboy to integrate an RSS feed into his app, monitor analytics and manage user feedback. When Daylight Savings Time switched over a few weeks ago, his application became completely unusable. However, using Appboy, he told his [...]

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Screenshots Sell Your App

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

App-Promo lays out 3 things you should be considering when creating your screenshots to ensure you are representing your app in the best way possible to help it gain downloads. In this series we are focused on better positioning your app within the app store environment to increase the saleability and discovery of your app [...]

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Why are people so excited about Android development?

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

In today’s Kinvey eBook, titled “How to Make an App: Android Edition,” our guest author writes:  “We are living in the Post-PC era.” That sentence — in quotes — comes up over 14,000 times in a Google search. So what are so many people writing about? They are writing about a time when many computing [...]

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5 MORE Alternatives to the Google Play Store to Increase App Downloads

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

Earlier in September, we posted about app stores other than Google Play that developers can use to increase app downloads.  That post has proven to be so popular, that we wanted to continue the list! Since that post, Google Play has started to exert even more control over their app ecosystem.  This has even the [...]

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Android vs iOS the battle of the Apps!

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

There has been a lot of talk about these two platforms and the competitive advantages they both hold. We have Blackberry OS which is perhaps on the way out and Windows 8 which is on the way in. We’re talking about the dominant market holders right now. Google owns the market: According to Gartner, Google [...]

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5 Things to Consider Before Developing Your App

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

So you have an idea that is perfect for a mobile app and are ready to get started. You are full of ideas on design and know exactly what plaforms you want to tackle and want to get into market as soon as possible. Before you jump full feet ahead, locking yourself into the decisions [...]

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Securing Venture Capital for that Next App Development

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

Whether you’re a single app developer looking to increase the size and scale of an upcoming release or the owner of a fledgling app development company, it can be incredibly beneficial to take on some form of venture or other funding in order to grow your business, to hire other employees and more. Let’s take [...]

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Sesame’s Best Practices Guide for Children’s App Development

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

Touch screen technology is revolutionizing interactive digital experiences for children. No longer do our little ones need to wait to learn to navigate a mouse or press keyboard keys in order to access a host of interactive content designed for them. Instead, we see toddlers and preschoolers confidently navigating their parents’ iPhones, iPads, and other [...]

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Who is more social? iOS vs. Android

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

In the never ending war between Android and iOS, each different operating system wins their own respective battles. Android had more handsets, but Apple has more apps. Who will win the battle for most social? Original source

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The Rise of the New App Economy

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

The third report in the series, Developer Economics 2012: The New Mobile App Economy, focuses on five main areas: The redefinition of mobile ecosystems, developer segmentation, revenues vs. costs in the mobile economy, app marketing and distribution, and regional supply vs. demand of apps. For the past three years VisionMobile has surveyed developers around the [...]

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How Long Does it Take to Build a Mobile App?

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

“How long does it take to build a mobile app?” While the question isn’t as timeless as “How many licks does it take to get to the center of a Tootsie Pop?” (spoiler alert: 3481), it is one that’s very dear to our community of mobile app developers. And now we’ve got an answer. 18 [...]

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App Engagement

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

Regardless of a company’s earlier success, thriving in the new mobile app economy depends on engagement and retention. After acquiring users, the real battle to keep and ultimately monetize consumers begins.  In the brave new world of “mobile first,” engagement is the new battleground. This research is a redux to one of Flurry’s most popular [...]

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What Makes The User Install Your App?

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

Using My Virtual Girlfriend Lite by WET Productions Inc. as an example, here’s some helpful advice when looking to optimize your App-Store page for users – less price. We used a total weight of 5 for each variable shown on the Infographic. Screen Shot had the heaviest impact at 4.8 on a users decision to install an [...]

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Mobile Monetizationi: The Basics

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

Many of you have asked about this one… let’s talk about things to look for with a revenue-focused approach to setting up monetization strategies within mobile apps and websites.  This can get really advance and complex when fine tuning the user experience.  Most developer won’t get to an advance stage since it’s a time consuming [...]

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Retailers: How To Capitalize on Mobile Shopping Boom

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

Mobile commerce is expected to hit $31 billion by 2016, according to a Forrester Research report. With 2010′s mobile commerce reaching only $6 billion, this is a notable increase that requires all retailers’ attention. To help provide guidance, we’ve compiled four integral steps to help retailers capitalize on this trend. Build a user-friendly mobile site: [...]

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Marketing of the Future: Knowing Who you are and Where you are.

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

It’s already proven that shoppers prefer stores with a mobile app, and that location-based mobile ads are the new hot-ticket for bringing in business.  LBA (Location-Based Advertising) has arrived. Don’t believe me? A recent study by Berg Insight forecasts that location-based ads on mobile phones will drive 28% of all mobile marketing dollars by 2016. [...]

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US mobile payments to reach $12.8 billion by 2017, says Forrester.

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

January 21, 2013 | By Fred Donovan Mobile payments in the United States are predicted to increase at a 48 percent compound annual growth rate, from $12.8 billion spent in 2012 to $90 billion by 2017, according to the latest research from Forrester. The research firm segments mobile payments into three categories: in-store mobile payments [...]

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Smartphones, tablets increase workers’ productivity, survey finds.

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

A majority of knowledge workers believe mobility is important to do their jobs. January 20, 2013 | By Fred Donovan Around 59 percent of knowledge workers said that the use of smartphones and tablets increases their productivity and 27 percent said that working remotely makes work easier, according to an online survey of knowledge workers [...]

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Roger Dickey from Zynga on how to monetize games and apps.

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

Awesome video about what Zynga has learned about monetizing app games on facebook or mobile platforms. Watch the video here: Engagement is the heart of your game Roger Dickey started off his presentation outlining the three R’s of social games: Reach, Retention, and Revenue. Reach is how many people that your game touches, both through [...]

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The ABCs of A/B testing on mobile apps.

Posted by Friedrick on January 17, 2013 in Great Articles, Mobile Apps

Amazon and others offer services to test multiple versions of the same app to consumers. December 18, 2012 | By Shane Schick The key to winning at Wordsplosion, like so many other games, is speed. You are given a five-letter word to guess and are even provided one letter as a head start. If you fail to [...]

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In-app sharing and third-party service integration: There’s a platform for that!

Posted by Friedrick on January 17, 2013 in Great Articles, Mobile Apps

Can a startup help solve developer’s social media coding woes? January 2, 2013 | By Shane Schick If you’re starting 2013 determined to eat better, Farmstand may not be a bad place to start. The iOS app, created by Mostly Brothers, allows consumers to more easily find organic, locally-grown food by locating the nearest farmer’s markets. [...]

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Why the Hackulous, Installous shutdown won’t end iOS app piracy

Posted by Friedrick on January 17, 2013 in Great Articles, Mobile Apps

One of the most popular sites for jailbroken iOS apps has mysteriously shut down, but experts say there will be plenty of others to take its place. January 14, 2013 | By Shane Schick   When Seungoh Ryu said dryly that he was “blessed” with having his app pirated the day after it was first released, [...]

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Mobile games dominate VC investment in November

Posted by Friedrick on January 17, 2013 in Great Articles, Mobile Apps

January 2, 2013 | By Sue Marek It’s no surprise that mobile games are hot investment vehicles for venture capitalists. A recent Canalys report found that 50 percent of U.S. app revenue is generated by just 25 developers, and 24 of those developers are gaming companies. But making money from mobile gaming still remains elusive for [...]

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How Google and mobile search are redefining what we call a successful app

Posted by Friedrick on January 17, 2013 in Great Articles

January 14, 2013 | By Shane Schick Once, we made all our online searches sitting down. Today, I would say I still check Google (NASDAQ:GOOG) primarily from my desktop or laptop, but there’s a big difference when I’m searching on the go, via smartphone. Whereas desktop searches are most often work-related, mobile searches are usually urgent, [...]

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Are you serious about launching an app or not?

Posted by Friedrick on January 17, 2013 in Great Articles

January 8, 2013 | By Shane Schick There will come a day when grey-haired iOS and Android developers will taunt their younger successors about the fact that they had no direction or guidance on the best processes around developing an app, submitting it to app stores, marketing their creations and monetizing them. Until then, the world [...]

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How to find, keep and maximize your iPhone or Android app’s ‘power users’

Posted by Friedrick on January 17, 2013 in Great Articles

Should developers listen to their most engaged customers? January 7, 2013 | By Shane Schick Every successful product has them, and they can go by various names. To some, they are the superfans. To others, they might better be called the die-hards. According to experts in the mobile marketing space, however, app developers should figure [...]

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If ‘Angry Birds’ can become a T-shirt, so could your app

Posted by Friedrick on January 17, 2013 in Great Articles

December 11, 2012 | By Shane Schick I have three children under the age of five, so I should know better than this, but this past weekend I made the most rookie of mistakes: I went into a Toys “R” Us in the middle of a Saturday afternoon. Needless to say, the Christmas chaos had [...]

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A game app developer’s guide to monetization

Posted by Friedrick on January 17, 2013 in Great Articles

Industry experts at the recent Apps World in London share their thoughts on what works October 9, 2012 | By Shane Schick The most popular gaming apps challenge players to chase after pigs and aliens, destroy fruit and even play god. For the developers who make them, there’s an even bigger challenge: finding a path [...]

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