Games, social networking dominate 79% of consumers’ total app time

Posted by Friedrick on March 12, 2013 in Great Articles, Mobile Apps

March 11, 2013 | By Shane Schick As goes Facebook (NASDAQ:FB), so goes the growth of the broader mobile app industry, according to a recent report from Flurry. “Consumers spend nearly half their time using games and a third in social networking apps,” Flurry said. “Further, considering that Flurry does not track Facebook usage, the [...]

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The App Discovery Challenge

Posted by Friedrick on March 7, 2013 in Mobile Apps

by Pratik Patel Posted on March 2, 2013 It isn’t easy to weed out your app from the plethora of apps available. After all, there are hundreds of thousands of Apps on different app stores. If you consider that there are apps for iOS, Android, Blackberry, Windows and other app stores, you would realize how [...]

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How Much Does an App Cost?

Posted by Friedrick on February 21, 2013 in Great Articles, Mobile Apps

Short Answer: About as Much as a car.   How much does an app cost? It costs about as much as a car does, it just depends on what you want. “I just want an app and I want it to work” = 1994 Honda Civic = $1-5K. You just want a simple app. Nothing fancy, [...]

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20 Stats Every Global Social Media Marketer Should Know

Posted by Friedrick on February 12, 2013 in Great Articles

“Social media is a lot like sex. Everyone talks about it. Everyone wants to do it. Nobody knows how.” That’s a quote from our recent Social Media is a Lot Like Sex deck, and we think that sentiment rings particularly true for companies trying to implement a global social media strategy. I mean, at any [...]

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Zynga counts 72M mobile users, plans to take ‘FarmVille 2′ mobile

Posted by Friedrick on February 6, 2013 in Mobile Apps

February 5, 2013 | By Mike Dano Zynga (NASDAQ:ZNGA) said it now counts 72 million mobile users out of a total of 298 million monthly average users. The company also said it plans to bring its new FarmVille 2 game to the mobile realm this year. Interestingly, Zynga CEO Mark Pincus said the company is [...]

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Study: Facebook app reaches 70% penetration on iPhone

Posted by Friedrick on January 31, 2013 in Mobile Apps

January 7, 2013 | By Jason Ankeny   Facebook’s (NASDAQ:FB) mobile social networking application is installed on 70 percent of all smartphones running Apple’s (NASDAQ:AAPL) iOS but just 40 percent of devices powered by Google’s (NASDAQ:GOOG) Android, according to data from Enders Analysis’ Benedict Evans. Android accounts for 16 percent of Facebook users, ahead of [...]

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Facebook: Mobile users outnumber Web users

Posted by Friedrick on January 31, 2013 in Mobile Apps

January 30, 2013 | By Sandhya Raman Facebook (NASDAQ:FB) bounced back from a quarter hampered by shortcomings in mobile with some promising statistics about its users. Most notably, its mobile monthly active users skyrocketed 57 percent year-over-year to 680 million at the end of 2012. Facebook’s mobile presence has expanded so much that the company now [...]

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