The App Poverty Line

Posted by Friedrick on March 26, 2013 in Great Articles, Mobile Apps

Pratik Patel Posted on March 15, 2013   According the Developer Economics 2012 survey – out of three app developers, only one can actually afford to live off the revenue from their apps, the rest have to depend on other sources of income to put food on the table. This puts two thirds of developers [...]

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Games, social networking dominate 79% of consumers’ total app time

Posted by Friedrick on March 12, 2013 in Great Articles, Mobile Apps

March 11, 2013 | By Shane Schick As goes Facebook (NASDAQ:FB), so goes the growth of the broader mobile app industry, according to a recent report from Flurry. “Consumers spend nearly half their time using games and a third in social networking apps,” Flurry said. “Further, considering that Flurry does not track Facebook usage, the [...]

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Mobile App Launch Checklist

Posted by Friedrick on March 7, 2013 in Great Articles, Mobile Apps

Pratik Patel Posted on March 5, 2013 in Tips & Tricks Leave a comment Today’s digital life has resulted in more than million downloads of thousands and thousands of apps. Sometimes looking at the number of apps, it’s easy to assume that apps aren’t that hard to create. Coming up with an idea for app [...]

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The App Discovery Challenge

Posted by Friedrick on March 7, 2013 in Mobile Apps

by Pratik Patel Posted on March 2, 2013 It isn’t easy to weed out your app from the plethora of apps available. After all, there are hundreds of thousands of Apps on different app stores. If you consider that there are apps for iOS, Android, Blackberry, Windows and other app stores, you would realize how [...]

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Understanding Mobile App Economy

Posted by Friedrick on March 7, 2013 in Mobile Apps

Pratik Kanada Posted on March 4, 2013 in News Leave a comment Most apps that were on the market first were created for fun. Within a few weeks, clever developers realized that there was an opportunity to create apps that could be of value in the business setting. Direct consumer engagement could now be taken [...]

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Does My Business Really Need A Mobile App?

Posted by Friedrick on February 22, 2013 in Great Articles, Mobile Apps

by: Pratik Patel on February 1, 2013 Does My Business Really Need A Mobile App? A growing business needs publicity. It needs to imprint its value in the minds of its potential customers. How does one do that in today’s world with an ever-growing competition and the bombardment of adverts and messages that people receive [...]

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How Much Does an App Cost?

Posted by Friedrick on February 21, 2013 in Great Articles, Mobile Apps

Short Answer: About as Much as a car.   How much does an app cost? It costs about as much as a car does, it just depends on what you want. “I just want an app and I want it to work” = 1994 Honda Civic = $1-5K. You just want a simple app. Nothing fancy, [...]

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Zynga counts 72M mobile users, plans to take ‘FarmVille 2′ mobile

Posted by Friedrick on February 6, 2013 in Mobile Apps

February 5, 2013 | By Mike Dano Zynga (NASDAQ:ZNGA) said it now counts 72 million mobile users out of a total of 298 million monthly average users. The company also said it plans to bring its new FarmVille 2 game to the mobile realm this year. Interestingly, Zynga CEO Mark Pincus said the company is [...]

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Mobile advertising market to grow 400%, but ‘correction’ needed in inventory

Posted by Friedrick on February 5, 2013 in Mobile Apps

Report suggests imbalance in supply and demand is driving down prices February 1, 2013 | By Shane Schick Stamford, Conn.-based Gartner said worldwide mobile advertising revenue is set to reach $11.4 billion this year, with overall growth between 2011 and 2016 reaching 400 percent. However, the current economics of mobile advertising is such that, if [...]

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Google Play adding ‘new forms of payment,’ shuffles developer payouts

Posted by Friedrick on February 5, 2013 in Mobile Apps

February 5, 2013 | By Jason Ankeny Google (NASDAQ:GOOG) is revamping its payout schedule for Android application developer partners, stating the change is designed to accommodate new Play storefront payment options. According to a Google email sent to Android developers, Play payouts are shifting from two days after the end of each month to 15 [...]

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Avoiding Negative App Store Reviews with Appboy

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

We recently heard a great story from one of the early adopters of the Appboy SDK. He’s been using Appboy to integrate an RSS feed into his app, monitor analytics and manage user feedback. When Daylight Savings Time switched over a few weeks ago, his application became completely unusable. However, using Appboy, he told his [...]

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The Rise of the New App Economy

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

The third report in the series, Developer Economics 2012: The New Mobile App Economy, focuses on five main areas: The redefinition of mobile ecosystems, developer segmentation, revenues vs. costs in the mobile economy, app marketing and distribution, and regional supply vs. demand of apps. For the past three years VisionMobile has surveyed developers around the [...]

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How Long Does it Take to Build a Mobile App?

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

“How long does it take to build a mobile app?” While the question isn’t as timeless as “How many licks does it take to get to the center of a Tootsie Pop?” (spoiler alert: 3481), it is one that’s very dear to our community of mobile app developers. And now we’ve got an answer. 18 [...]

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What Makes The User Install Your App?

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

Using My Virtual Girlfriend Lite by WET Productions Inc. as an example, here’s some helpful advice when looking to optimize your App-Store page for users – less price. We used a total weight of 5 for each variable shown on the Infographic. Screen Shot had the heaviest impact at 4.8 on a users decision to install an [...]

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Mobile Monetizationi: The Basics

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

Many of you have asked about this one… let’s talk about things to look for with a revenue-focused approach to setting up monetization strategies within mobile apps and websites.  This can get really advance and complex when fine tuning the user experience.  Most developer won’t get to an advance stage since it’s a time consuming [...]

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US mobile payments to reach $12.8 billion by 2017, says Forrester.

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

January 21, 2013 | By Fred Donovan Mobile payments in the United States are predicted to increase at a 48 percent compound annual growth rate, from $12.8 billion spent in 2012 to $90 billion by 2017, according to the latest research from Forrester. The research firm segments mobile payments into three categories: in-store mobile payments [...]

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Smartphones, tablets increase workers’ productivity, survey finds.

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

A majority of knowledge workers believe mobility is important to do their jobs. January 20, 2013 | By Fred Donovan Around 59 percent of knowledge workers said that the use of smartphones and tablets increases their productivity and 27 percent said that working remotely makes work easier, according to an online survey of knowledge workers [...]

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Roger Dickey from Zynga on how to monetize games and apps.

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

Awesome video about what Zynga has learned about monetizing app games on facebook or mobile platforms. Watch the video here: Engagement is the heart of your game Roger Dickey started off his presentation outlining the three R’s of social games: Reach, Retention, and Revenue. Reach is how many people that your game touches, both through [...]

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A game app developer’s guide to monetization

Posted by Friedrick on January 17, 2013 in Great Articles

Industry experts at the recent Apps World in London share their thoughts on what works October 9, 2012 | By Shane Schick The most popular gaming apps challenge players to chase after pigs and aliens, destroy fruit and even play god. For the developers who make them, there’s an even bigger challenge: finding a path [...]

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Study suggests that charging more for in-app purchases is a winning strategy

Posted by Friedrick on January 17, 2013 in Great Articles

  If you’re going to offer in-app purchases in mobile games, a higher price tag won’t necessarily scare users away, according to a recent research report. W3i, which offers tools for driving in-app purchases, published a study based on data from its claimed 66 million monthly active users across iOS and Android developers that showed [...]

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