The App Poverty Line

Posted by Friedrick on March 26, 2013 in Great Articles, Mobile Apps

Pratik Patel Posted on March 15, 2013   According the Developer Economics 2012 survey – out of three app developers, only one can actually afford to live off the revenue from their apps, the rest have to depend on other sources of income to put food on the table. This puts two thirds of developers [...]

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Games, social networking dominate 79% of consumers’ total app time

Posted by Friedrick on March 12, 2013 in Great Articles, Mobile Apps

March 11, 2013 | By Shane Schick As goes Facebook (NASDAQ:FB), so goes the growth of the broader mobile app industry, according to a recent report from Flurry. “Consumers spend nearly half their time using games and a third in social networking apps,” Flurry said. “Further, considering that Flurry does not track Facebook usage, the [...]

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80% of mobile subscribers will be in developing world by 2017

Posted by Friedrick on March 11, 2013 in Great Articles, Mobile Apps

March 10, 2013 | By Fred Donovan A full 80 percent of mobile subscribers will be in developing countries by 2017, according to a prediction by Strategy Analytics. Mobile subscriptions are projected to increase at a 7.5 percent compound annual growth rate in developing countries, much faster the 2.8 percent CAGR in the developed world. [...]

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Mobile App Launch Checklist

Posted by Friedrick on March 7, 2013 in Great Articles, Mobile Apps

Pratik Patel Posted on March 5, 2013 in Tips & Tricks Leave a comment Today’s digital life has resulted in more than million downloads of thousands and thousands of apps. Sometimes looking at the number of apps, it’s easy to assume that apps aren’t that hard to create. Coming up with an idea for app [...]

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Does My Business Really Need A Mobile App?

Posted by Friedrick on February 22, 2013 in Great Articles, Mobile Apps

by: Pratik Patel on February 1, 2013 Does My Business Really Need A Mobile App? A growing business needs publicity. It needs to imprint its value in the minds of its potential customers. How does one do that in today’s world with an ever-growing competition and the bombardment of adverts and messages that people receive [...]

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How Much Does an App Cost?

Posted by Friedrick on February 21, 2013 in Great Articles, Mobile Apps

Short Answer: About as Much as a car.   How much does an app cost? It costs about as much as a car does, it just depends on what you want. “I just want an app and I want it to work” = 1994 Honda Civic = $1-5K. You just want a simple app. Nothing fancy, [...]

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Mobile advertising market to grow 400%, but ‘correction’ needed in inventory

Posted by Friedrick on February 5, 2013 in Mobile Apps

Report suggests imbalance in supply and demand is driving down prices February 1, 2013 | By Shane Schick Stamford, Conn.-based Gartner said worldwide mobile advertising revenue is set to reach $11.4 billion this year, with overall growth between 2011 and 2016 reaching 400 percent. However, the current economics of mobile advertising is such that, if [...]

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45 Million Windows Phone and 20 Million BlackBerry Smartphones in Active Use at Year-end

Posted by Friedrick on February 1, 2013 in Mobile Apps

The global installed base of smartphones will total 1.4 billion by the end of 2013, according to the latest forecasts from ABI Research. Of this base, 57% will run on Android and 21% on iOS. Meanwhile, there will be 268 million tablets in active use, with 62% of them built on iOS and 28% on [...]

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Texting is THE Way Kids Communicate

Posted by Friedrick on January 22, 2013 in Great Articles

If you let your kids use cell phones (which according to a new survey, somewhere between 60 to 90 percent of you do, depending on your child’s age), you’ve definitely noticed how communication has moved from talking on the phone to texting. According to new research from the Pew Internet & American Life Project, 63 [...]

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Trends In Digital Gaming: Free-to-Play, Social, and Mobile Games

Posted by Friedrick on January 22, 2013 in Great Articles

A whitepaper discussing the rising trend of free game download and usage. Original Source WHT_parksassociates_trends-in-digital-gaming-free_022012.pdf

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App Store Optimization in 3 easy steps

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

Every day I speak with app marketers working hard trying to succeed at app marketing and app store optimization. Lots of patterns have emerged from these conversations, but the biggest one is general confusion about what makes up app store optimization. It’s a murky topic with lots of variations and subsections, but I’ve found that [...]

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Securing Venture Capital for that Next App Development

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

Whether you’re a single app developer looking to increase the size and scale of an upcoming release or the owner of a fledgling app development company, it can be incredibly beneficial to take on some form of venture or other funding in order to grow your business, to hire other employees and more. Let’s take [...]

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The Rise of the New App Economy

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

The third report in the series, Developer Economics 2012: The New Mobile App Economy, focuses on five main areas: The redefinition of mobile ecosystems, developer segmentation, revenues vs. costs in the mobile economy, app marketing and distribution, and regional supply vs. demand of apps. For the past three years VisionMobile has surveyed developers around the [...]

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App Engagement

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

Regardless of a company’s earlier success, thriving in the new mobile app economy depends on engagement and retention. After acquiring users, the real battle to keep and ultimately monetize consumers begins.  In the brave new world of “mobile first,” engagement is the new battleground. This research is a redux to one of Flurry’s most popular [...]

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Mozilla unveils first Firefox OS developer preview phones.

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

January 22, 2013 | By Jason Ankeny Apple’s (NASDAQ:AAPL) iOS powered 51.2 percent of all smartphones sold in the U.S. during the 12 weeks ending Dec. 23, 2012, up from 44.9 percent in the year-ago period, according to new data published by Kantar Worldpanel ComTech. Apple’s fourth-quarter gains translated to market share stagnation for Android: [...]

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Mobile games dominate VC investment in November

Posted by Friedrick on January 17, 2013 in Great Articles, Mobile Apps

January 2, 2013 | By Sue Marek It’s no surprise that mobile games are hot investment vehicles for venture capitalists. A recent Canalys report found that 50 percent of U.S. app revenue is generated by just 25 developers, and 24 of those developers are gaming companies. But making money from mobile gaming still remains elusive for [...]

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