The App Poverty Line

Posted by Friedrick on March 26, 2013 in Great Articles, Mobile Apps

Pratik Patel Posted on March 15, 2013   According the Developer Economics 2012 survey – out of three app developers, only one can actually afford to live off the revenue from their apps, the rest have to depend on other sources of income to put food on the table. This puts two thirds of developers [...]

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Making money in mobile apps isn’t easy: Majority of app developers are moonlighters.

Posted by Friedrick on March 19, 2013 in Great Articles, Mobile Apps

April 16, 2012 | By Peggy Albright   Mobile applications have a central place in the wireless industry but despite their pivotal role, most developers who create these apps find it very difficult to succeed in this business and even harder to make money at it. The challenges gained new context last week when Evans [...]

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Games, social networking dominate 79% of consumers’ total app time

Posted by Friedrick on March 12, 2013 in Great Articles, Mobile Apps

March 11, 2013 | By Shane Schick As goes Facebook (NASDAQ:FB), so goes the growth of the broader mobile app industry, according to a recent report from Flurry. “Consumers spend nearly half their time using games and a third in social networking apps,” Flurry said. “Further, considering that Flurry does not track Facebook usage, the [...]

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Mobile App Launch Checklist

Posted by Friedrick on March 7, 2013 in Great Articles, Mobile Apps

Pratik Patel Posted on March 5, 2013 in Tips & Tricks Leave a comment Today’s digital life has resulted in more than million downloads of thousands and thousands of apps. Sometimes looking at the number of apps, it’s easy to assume that apps aren’t that hard to create. Coming up with an idea for app [...]

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The App Discovery Challenge

Posted by Friedrick on March 7, 2013 in Mobile Apps

by Pratik Patel Posted on March 2, 2013 It isn’t easy to weed out your app from the plethora of apps available. After all, there are hundreds of thousands of Apps on different app stores. If you consider that there are apps for iOS, Android, Blackberry, Windows and other app stores, you would realize how [...]

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Understanding Mobile App Economy

Posted by Friedrick on March 7, 2013 in Mobile Apps

Pratik Kanada Posted on March 4, 2013 in News Leave a comment Most apps that were on the market first were created for fun. Within a few weeks, clever developers realized that there was an opportunity to create apps that could be of value in the business setting. Direct consumer engagement could now be taken [...]

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Does My Business Really Need A Mobile App?

Posted by Friedrick on February 22, 2013 in Great Articles, Mobile Apps

by: Pratik Patel on February 1, 2013 Does My Business Really Need A Mobile App? A growing business needs publicity. It needs to imprint its value in the minds of its potential customers. How does one do that in today’s world with an ever-growing competition and the bombardment of adverts and messages that people receive [...]

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Zynga counts 72M mobile users, plans to take ‘FarmVille 2′ mobile

Posted by Friedrick on February 6, 2013 in Mobile Apps

February 5, 2013 | By Mike Dano Zynga (NASDAQ:ZNGA) said it now counts 72 million mobile users out of a total of 298 million monthly average users. The company also said it plans to bring its new FarmVille 2 game to the mobile realm this year. Interestingly, Zynga CEO Mark Pincus said the company is [...]

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Mobile advertising market to grow 400%, but ‘correction’ needed in inventory

Posted by Friedrick on February 5, 2013 in Mobile Apps

Report suggests imbalance in supply and demand is driving down prices February 1, 2013 | By Shane Schick Stamford, Conn.-based Gartner said worldwide mobile advertising revenue is set to reach $11.4 billion this year, with overall growth between 2011 and 2016 reaching 400 percent. However, the current economics of mobile advertising is such that, if [...]

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Developers need to pay attention to wearable devices, big data and AI-integrated tools

Posted by Friedrick on February 5, 2013 in Great Articles

February 1, 2013 | By Lars Hard Mobile technology has come a long way in the past few years. This age of faster digital information and sensory overload has encouraged tech functionality to become more and more essential. We’re turning into a world that uses apps to solve our problems and as a solution for [...]

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Amazon launching ‘Coins,’ virtual currency for Kindle Fire apps, games

Posted by Friedrick on February 5, 2013 in Great Articles

February 5, 2013 | By Jason Ankeny Amazon (NASDAQ:AMZN) is introducing Coins, a new virtual currency designed to drive purchases of Kindle Fire-optimized applications, games and in-app goods available from its Appstore for Android. Officially launching this May, Amazon Coins will co-exist alongside Appstore for Android credit card purchase options billed to the customer’s Amazon [...]

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Android generates 64% of all mobile game ad impressions

Posted by Friedrick on February 1, 2013 in Games, Mobile Apps

The way consumers interact with gaming content has fundamentally changed over the last 5 years, and mobile devices have emerged as the leading platform where consumers look to discover and play new games. Major incumbent videogame publishers like EA, Capcom and Activision have invested heavily to bring their major franchise hits to mobile, and new [...]

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How to market your app and make your customers find your app?

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

Mobile space is exploding with apps every day. If you are an entrepreneur with a great idea for a mobile app or an IT Director of a Fortune500, one question they are asking is what should be their mobile strategy? Yes, strategy for mobile app and monetization is the elusive question asked by lot of [...]

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Avoiding Negative App Store Reviews with Appboy

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

We recently heard a great story from one of the early adopters of the Appboy SDK. He’s been using Appboy to integrate an RSS feed into his app, monitor analytics and manage user feedback. When Daylight Savings Time switched over a few weeks ago, his application became completely unusable. However, using Appboy, he told his [...]

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How Long Does it Take to Build a Mobile App?

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

“How long does it take to build a mobile app?” While the question isn’t as timeless as “How many licks does it take to get to the center of a Tootsie Pop?” (spoiler alert: 3481), it is one that’s very dear to our community of mobile app developers. And now we’ve got an answer. 18 [...]

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Mobile Monetizationi: The Basics

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

Many of you have asked about this one… let’s talk about things to look for with a revenue-focused approach to setting up monetization strategies within mobile apps and websites.  This can get really advance and complex when fine tuning the user experience.  Most developer won’t get to an advance stage since it’s a time consuming [...]

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Marketing of the Future: Knowing Who you are and Where you are.

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

It’s already proven that shoppers prefer stores with a mobile app, and that location-based mobile ads are the new hot-ticket for bringing in business.  LBA (Location-Based Advertising) has arrived. Don’t believe me? A recent study by Berg Insight forecasts that location-based ads on mobile phones will drive 28% of all mobile marketing dollars by 2016. [...]

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Roger Dickey from Zynga on how to monetize games and apps.

Posted by Friedrick on January 22, 2013 in Great Articles, Mobile Apps

Awesome video about what Zynga has learned about monetizing app games on facebook or mobile platforms. Watch the video here: Engagement is the heart of your game Roger Dickey started off his presentation outlining the three R’s of social games: Reach, Retention, and Revenue. Reach is how many people that your game touches, both through [...]

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